STEP-BY-STEP WORK GUIDE
Learn how to work with the product in social media with simple instructions by @candidmasha
WHAT the instruction does?
IT SHOWS how to create the content for a brand that sells
HOW?
Via 3 different styles of a content that will help brand
to present and sell their product
WHY?
Skill of creating a content that sells the product - is the highest valued skill in the model industry. It is not about beauty and aesthetics.
It is about sales.
WHAT FORMATS OF A CONTENT SELLS THE PRODUCT?
EDITORIAL style of content
Editorial photography is a type of photography that aims to tell a story or portray a concept. Editorial photography is commonly found in magazines, newspapers, editorial features, and journalism. Unlike commercial photography, editorial photography relies much more on story than it does on a brand.
EXAMPLES of EDITORIAL content: IMAGES YOU SEE IN THE MAGAZINE.
A fashion editorial is more than just a photo shoot; it is a storytelling medium that conveys the narrative behind a clothing collection, including its inspirations and references. This serves as a narrative tool for designers to effectively communicate their creative journey to the public.
LIFESTYLE content
Lifestyle photography is a style of portrait photography that aims to capture real-life situations in an artistic manner. The purpose of this type of photography is to share people's stories through candid, unstaged scenes.
EXAMPLES of LIFESTYLE content: IMAGES YOU MAKE WITH YOUR PHONE YOURSELF.
Lifestyle content is visual content about daily life.
Travel, health, beauty, house and home, green living, cosmetics, cooking, interior design, gardening, hobbies, handcrafts,
work-life balance — all of these are branches of the tree
that is your lifestyle.
COMMERCIAL content
Commercial photography is photographs taken for commercial purposes such as advertising, product promotion, and marketing. Commercial photography involves photographing a particular product, or someone supplying or receiving a particular service, in a way that showcases that product or service's best features and entices the viewer to want to buy.
EXAMPLES of COMMERCIAL content: IMAGES YOU SEE AT THE CATALOG.
Commercial photography is the creation of high-quality photos for commercial purposes. It gives an image to your products and an identity to your business.
YOUR TASK is to choose a pair of shoes regarding your look and to present a product in a way that showed on a mood-board.
NOTES/
*PLEASE USE PARTICULAR PAIR OF SHOES FOR PARTICULAR RESULT.
**PLEASE MAKE SURE PRODUCT IS IN PERFECT CONDITION BEFORE AND AFTER YOUR WORK.
***PLEASE ADD THE TAPE ON THE SOLE OF THE SHOES IF YOU GOING TO WEAR THE PRODUCT ON A GROUND
IT SHOWS how to create the content for a brand that sells
HOW?
Via 3 different styles of a content that will help brand
to present and sell their product
WHY?
Skill of creating a content that sells the product - is the highest valued skill in the model industry. It is not about beauty and aesthetics.
It is about sales.
WHAT FORMATS OF A CONTENT SELLS THE PRODUCT?
EDITORIAL style of content
Editorial photography is a type of photography that aims to tell a story or portray a concept. Editorial photography is commonly found in magazines, newspapers, editorial features, and journalism. Unlike commercial photography, editorial photography relies much more on story than it does on a brand.
EXAMPLES of EDITORIAL content: IMAGES YOU SEE IN THE MAGAZINE.
A fashion editorial is more than just a photo shoot; it is a storytelling medium that conveys the narrative behind a clothing collection, including its inspirations and references. This serves as a narrative tool for designers to effectively communicate their creative journey to the public.
LIFESTYLE content
Lifestyle photography is a style of portrait photography that aims to capture real-life situations in an artistic manner. The purpose of this type of photography is to share people's stories through candid, unstaged scenes.
EXAMPLES of LIFESTYLE content: IMAGES YOU MAKE WITH YOUR PHONE YOURSELF.
Lifestyle content is visual content about daily life.
Travel, health, beauty, house and home, green living, cosmetics, cooking, interior design, gardening, hobbies, handcrafts,
work-life balance — all of these are branches of the tree
that is your lifestyle.
COMMERCIAL content
Commercial photography is photographs taken for commercial purposes such as advertising, product promotion, and marketing. Commercial photography involves photographing a particular product, or someone supplying or receiving a particular service, in a way that showcases that product or service's best features and entices the viewer to want to buy.
EXAMPLES of COMMERCIAL content: IMAGES YOU SEE AT THE CATALOG.
Commercial photography is the creation of high-quality photos for commercial purposes. It gives an image to your products and an identity to your business.
YOUR TASK is to choose a pair of shoes regarding your look and to present a product in a way that showed on a mood-board.
NOTES/
*PLEASE USE PARTICULAR PAIR OF SHOES FOR PARTICULAR RESULT.
**PLEASE MAKE SURE PRODUCT IS IN PERFECT CONDITION BEFORE AND AFTER YOUR WORK.
***PLEASE ADD THE TAPE ON THE SOLE OF THE SHOES IF YOU GOING TO WEAR THE PRODUCT ON A GROUND
PRODUCT 1
PRODUCT 2
PRODUCT 3
COMMERCIAL
LIFESTYLE
EDITORIAL
COMMERCIAL
LIFESTYLE
EDITORIAL
COMMERCIAL
LIFESTYLE
EDITORIAL
PRODUCT 4
PRODUCT 5
PRODUCT 6
COMMERCIAL
LIFESTYLE
EDITORIAL
COMMERCIAL
LIFESTYLE
EDITORIAL
COMMERCIAL
LIFESTYLE
EDITORIAL
PRODUCT 7
PRODUCT 8
PRODUCT 9
COMMERCIAL
LIFESTYLE
EDITORIAL
COMMERCIAL
LIFESTYLE
EDITORIAL
COMMERCIAL
LIFESTYLE
EDITORIAL
PRODUCT 10
PRODUCT 11
PRODUCT 12
COMMERCIAL
LIFESTYLE
EDITORIAL
COMMERCIAL
LIFESTYLE
EDITORIAL
COMMERCIAL
LIFESTYLE
EDITORIAL
REELS
STYLE 1
INFLUENCER STYLE
LIFESTYLE
EDITORIAL
STYLE 2
STYLE 3
VIRAL
STYLE 4
CLICK ON IMAGE TO WATCH THE REEL
DURATION: 10-15SEC
PART 1: FOCUS ON SHOES
PART 2: FOCUS ON FULL BODY
PART 3: FOCUS ON SHOES WITH HANDS
PART 1: FOCUS ON SHOES
PART 2: FOCUS ON FULL BODY
PART 3: FOCUS ON SHOES WITH HANDS
DURATION: 10-15SEC
PART 1: WALK AND PRESENT - SPORTY SHOES 1
PART 2: WALK AND PRESENT - CLASSY SHOES 2
PART 3: WALK AND PRESENT - FUN SHOES 3
PART 1: WALK AND PRESENT - SPORTY SHOES 1
PART 2: WALK AND PRESENT - CLASSY SHOES 2
PART 3: WALK AND PRESENT - FUN SHOES 3
DURATION: 10-15SEC
PART 1: PRESENTATION - SHOES 1 - BACKGROUND 1 - FLOOR
PART 2: MODEL WALKING - FULL BODY, FOCUS ON SHOES 1
PART 3: PRESENTATION - SHOES 2 - BACKGROUND 2 - WALL
PART 4: MODEL WALKING - FULL BODY, FOCUS ON SHOES 2
PART 5: PRESENTATION - SHOES 3 - BACKGROUND 3 - BOX
PART 6: MODEL WALKING - FULL BODY, FOCUS ON SHOES 3
PART 1: PRESENTATION - SHOES 1 - BACKGROUND 1 - FLOOR
PART 2: MODEL WALKING - FULL BODY, FOCUS ON SHOES 1
PART 3: PRESENTATION - SHOES 2 - BACKGROUND 2 - WALL
PART 4: MODEL WALKING - FULL BODY, FOCUS ON SHOES 2
PART 5: PRESENTATION - SHOES 3 - BACKGROUND 3 - BOX
PART 6: MODEL WALKING - FULL BODY, FOCUS ON SHOES 3
DURATION: 10-15SEC
PART 1: MODEL 1 WALKING AND MOVING - SHOES 1
PART 2: MODEL 1 FOCUS ON CHOES 1 - THEN FLIP TO PART 3
PART 3: MODEL 2 FLIP - THEN FOCUS ON SHOES 2
PART 4: MODEL 2 WALKING AND MOVING - SHOES 2
PART 1: MODEL 1 WALKING AND MOVING - SHOES 1
PART 2: MODEL 1 FOCUS ON CHOES 1 - THEN FLIP TO PART 3
PART 3: MODEL 2 FLIP - THEN FOCUS ON SHOES 2
PART 4: MODEL 2 WALKING AND MOVING - SHOES 2
